For more than 25 years I’ve worked with over 100 organizations, from Fortune 500s to startups. Today my focus is AI: building the products and leading the people side so they actually get used.
Work
What I'm Good At
Product Strategy
I help leaders decide where to play and how to win, including where AI belongs in the product and where it doesn’t. I work in Roger Martin’s Playing to Win and Strategyzer’s methods, and I build AI Skills that put them to work.
- Customer & market insights
- Where-to-play & how-to-win choices
- Product planning & management
AI Product Design
I design and build AI products people actually want to use. I built and launched a suite of 10 AI tools rolled out to 14 international member firms.
- Human-centered AI product design
- Information architecture & interaction design
- Design systems & DesignOps
Adoption
A product isn’t done until people use it. I treat adoption as part of the product, and as a Prosci-certified change practitioner, I bring the people side in from day one.
- Adoption & activation planning
- Customer journey mapping & experience assessment
- Design thinking leadership & facilitation
For-profit
Copartner AI Product Suite
Built and launched a suite of 10 AI tools in Crowe’s AI Studio.
Rolled it out to 14 international member firms.
Gordon Food Service B2B Ordering UX
Led UX on a $4B B2B ordering platform.
The team carried a compounding 20% quarter-over-quarter adoption target and hit it three quarters in a row.
Case Study
From Research to Reality: How Insights, Prototyping, and Agile Transformed Car Buying
User research fueled an innovative approach to collaboration and the launch of RouteOne’s first SaaS product using agile methodologies.
Read the Case Study
Case Study
Designing for Disruption: How Systems Thinking Reimagined a Publisher's Digital Future
Amidst industry-wide change, a bold redesign, blending UX innovation, author-centric storytelling, and scalable design systems.
Read the Case Study
Non-profit
Web and Mobile App UX/UI
Led the award-winning UX for Truth For Life’s website and mobile app.
Led design thinking sessions that aligned goals with user needs.
NRB Website of the Year
Responsive Web App UX
Led UX for the first major integrations of outside publishing resources.
Established the user journey and workflow for desktop and mobile.
Megachurch UX/UI
Led persona development, journey maps, workflows, and UX/UI for a complex digital experience.
Case Study
Designing for Daily Trust: A Media UX Transformation
How I helped a global nonprofit reimagine its digital experience—leading UX and front-end work across web and mobile platforms to deliver a cohesive, content-rich media ecosystem.
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Case Study
Mobilizing Thousands: How UX Helped Unite Ministries and Spark a Nationwide Movement
An unlikely collaboration led to a digital platform that scaled prayer walks to every U.S. campus—powered by shared data, SMS workflows, and a deep sense of belonging.
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Education
Award-Winning UX/UI
Developed wireframes and workflows for the university’s multi-campus library system.
Delivered a revamped information architecture and user experience.
Library Website of the Year
Government
Case Study Series
Designing at Campaign Speed: My Journey in Political UX
A behind-the-scenes look at how I applied UX, front-end design, and agile thinking inside a U.S. presidential campaign.
Explore the Series
Groundbreaking UX
Designed the first-of-a-kind gamification strategy for campaign advancement.
Led the industry-recognized UX and UI work for all digital properties.
U.S. Senate
Arlen Specter
Pennsylvania
U.S. Senate
Committee on Homeland Security & Govt. Affairs
U.S. Congress
Devin Nunes
California
U.S. Senate
James Inhofe
Oklahoma
U.S. Congress
John Linder
Georgia
U.S. Senate
John McCain
Arizona
U.S. Senate
John Warner
Virginia
U.S. Congress
Joint Economic Committee
U.S. Senate
Lindsey Graham
South Carolina
U.S. Congress
Mike Ferguson
New Jersey
U.S. Senate
Norm Coleman
Minnesota
U.S. Congress
Pete Sessions
Texas
U.S. Senate
Republican Policy Committee
U.S. Senate
Ted Stevens
Alaska
The Congressional Management Foundation Award
Although I've worked with a bunch of different clients, I've always been a part of a team.
I love building something great with others!
Advancement Staff Member of the Year
Outstanding Service Award