
5 Marks of a Great Designer
Designers must be skilled at more than making things pretty. Use these 5 traits to find an exceptional designer—the last one will surprise you.

Everything I’ve written, sent, and recorded, newest first. Browse it all here, or narrow it down by format, and articles by category.

Designers must be skilled at more than making things pretty. Use these 5 traits to find an exceptional designer—the last one will surprise you.

Design is about making the invisible visible. In doing so, we transform the future and reshape the human experience.

If design is going to have a seat at the table, designers need to embrace these 5 challenges. Doing so will increase the amount of value a designer can deliver.

Design represents the voice of the user. Positioning the user at the front of the development process is critical to application success.

Employee engagement depends on giving everyone the same opportunity to advance. Giving preference to your favorite employee will hurt moral.

Designers need to consider ways they can add value beyond making something look nice.

Building empathy with users is a critical step in the design process. Too often we focus on only 3 aspects of the human experience, missing out on a fourth.

Treating design like a value-add during the software development process is not the answer to your UX problems. You need to rethink the role of design.

The best design opportunities stem from more than just understanding the problems people have.

How do you know if design might be a good career fit? Here is what's made it a good fit for me.

Building a great product or service requires more than just a product vision, it requires leading a team with clear values and a vision for the future.

Art and design are both creative endeavors, but they are fundamentally different. Know what makes them different and why.

We often forget that our perspective is ours for the choosing. Changing your perspective can help you build empathy and bridges.
Get new thoughts by email: subscribe to The Advantage.