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SubscribeSubscribe to The Advantage — timely insights to sharpen your leadership, fuel your innovation, and help you build better teams, products, and companies.
Get smarter, lead better — one email at a time.
SubscribeExploring how conflicting customer definitions silently sabotage strategy—and what leaders can do to restore alignment.
Most strategies fail — not because they are wrong, but because they ignore five critical realities. This is Part 1 of a 5-part series exploring what really makes strategy succeed or collapse in the real world.
Reflections on McDonald's CosMc's experiment and what it teaches us about innovation, bold bets, and learning through experience — plus curated reads on strategy, design, and business resilience.
A thoughtful look at how trust breaks down during organizational change—and practical steps leaders can take to rebuild it.
A contrary view on the gritty magic of innovation—where critical thinking meets creativity, and a little fun goes a long way.
A deep dive into Intel’s bold branding gamble, plus design gems from Nokia, lessons in leading through uncertainty, and why timing a product launch during a downturn might just work.
This week: Leading through tough conversations, sharpening core skills, and making smarter decisions in real time.