Most customer data is lifeless and uninspiring. We can fix this by adding a human touch to our customer knowledge with this simple tool.
Photo by Ivars Krutainis on Unsplash
Most customer data is lifeless and uninspiring. We can fix this by adding a human touch to our customer knowledge with this simple tool.
Photo by Ivars Krutainis on Unsplash

Exploring the balance between a customer-centric approach and strategic foresight to drive sustainable growth and competitive advantage.

No one wants to spend their energy, time, and resources on an initiative that doesn't resonate with our customers! Let's explore an effective way to minimize that risk.

Why the UX community's obsession with user delight is killing business value.

Qualitative research is a powerful ways to collect insights. It can also presents some challenges. Here are 3 things you can do to get more value out of this kind of research.