Kedron Rhodes Helping leaders innovate by design.

Stop Integrating Design Into Development

Treating design like a value-add during the software development process is not the answer to your UX problems. You need to rethink the role of design.

Talking Human-Centered Design

The beautiful people at Digital Telepathy interviewed yours truly for a UX practitioner series on their industry recognized blog.

Motivation driven design

The best design opportunities stem from more than just understanding the problems people have.