Kedron Rhodes Helping leaders innovate by design.

The dangers of empathy

Empathy is having a moment in the UX and leadership lexicon, but it might be holding you back. Couple empathy with this attribute to unlock real potential.

Familiarity Breeds Simplicity

Elegance lives on a spectrum between simplicity and clarity; as a result, elegance is a moving target. As familiarity grows, elegance drifts.

5 Challenges to Becoming a Better Designer

If design is going to have a seat at the table, designers need to embrace these 5 challenges. Doing so will increase the amount of value a designer can deliver.