Kedron Rhodes Helping leaders innovate by design.

Design driven software is the next evolution

Design represents the voice of the user. Positioning the user at the front of the development process is critical to application success.

Design as a Team Sport

Design is a team sport that takes both designers and developers. Here are 4 practices that will help you leverage the dynamics between designers and developers.

5 Challenges to Becoming a Better Designer

If design is going to have a seat at the table, designers need to embrace these 5 challenges. Doing so will increase the amount of value a designer can deliver.