Kedron Rhodes Helping leaders innovate by design.

What is design thinking?

There are countless definitions of Design Thinking. Some are helpful, most are not. Here is the definition that I find to be the most helpful, and I picked it up from a design legend!

How to Deconstruct UX for Development

Breaking down UX into actionable bite size pieces to build can be a challenge. Here is one approach that might work for you.

Familiarity Breeds Simplicity

Elegance lives on a spectrum between simplicity and clarity; as a result, elegance is a moving target. As familiarity grows, elegance drifts.