Kedron Rhodes Helping leaders innovate by design.

The dangers of empathy

Empathy is having a moment in the UX and leadership lexicon, but it might be holding you back. Couple empathy with this attribute to unlock real potential.

Design 101

Design is about more than making things pretty. Learn more about the process and potential.

5 Challenges to Becoming a Better Designer

If design is going to have a seat at the table, designers need to embrace these 5 challenges. Doing so will increase the amount of value a designer can deliver.