Article · innovation ·
It's Time to Deepen Our Empathy
Physical, cognitive, and emotional empathy leave something out. I make the case for understanding how a customer's faith shapes their experience.
Articles
Innovation
Finding and delivering new value: strategy, experimentation, and the discipline of turning good ideas into real value.
Innovation
Kedron Rhodes
Article · innovation ·
Transforming Demographics into Personas
Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.
Article · innovation ·
Design is the Heartbeat of Innovation
Creativity generates ideas. Design shapes them into practical customer propositions. Innovation carries those ideas into products, services, and ways of working.
Article · innovation ·
Stick Figure vs Photographs
Provisional personas are like stick figures, they lack credibility and set the design discipline up for failure.
Article · innovation ·
Invention is Not Innovation
An invention isn't automatically an innovation. Start with three questions about the problem, the people it serves, and the value to the business.
Article · innovation ·
Customer Driven Mediocrity
Don't let users derail product quality with feature requests. Know when to say NO and why.
Article · innovation ·
Innovation 101
Innovation delivers new value to customers. Feasibility, viability, and desirability help assess whether an idea can become a useful product or service.