Transforming Demographics into Personas

Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.

innovation • Article

Design is the Heartbeat of Innovation

What is the relationship between creativity, design and innovation? Understanding this relationship will unlock new growth.

innovation • Article

Stick Figure vs Photographs

Provisional personas are like stick figures, they lack credibility and set the design discipline up for failure.

innovation • Article

Invention is Not Innovation

Know the difference between innovation and invention. One drives growth while the other may be robbing you blind.

innovation • Article

Customer Driven Mediocrity

Don't let users derail product quality with feature requests. Know when to say NO and why.

innovation • Article

Innovation 101

Innovation is about capitalizing on new ideas that delivers new value to the customer.