Transforming Demographics into Personas
Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.
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innovation
Design is the Heartbeat of Innovation
What is the relationship between creativity, design and innovation? Understanding this relationship will unlock new growth.
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Stick Figure vs Photographs
Provisional personas are like stick figures, they lack credibility and set the design discipline up for failure.
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Invention is Not Innovation
Know the difference between innovation and invention. One drives growth while the other may be robbing you blind.
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Customer Driven Mediocrity
Don't let users derail product quality with feature requests. Know when to say NO and why.
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Innovation 101
Innovation is about capitalizing on new ideas that delivers new value to the customer.
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