Transforming Demographics into Personas
Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.
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innovation
Design is the Heartbeat of Innovation
What is the relationship between creativity, design and innovation? Understanding this relationship will unlock new growth.
Read the articleStick Figure vs Photographs
Provisional personas are like stick figures, they lack credibility and set the design dicipline up for failure.
Read the articleInvention is Not Innovation
Know the difference between innovation and invention. One drives growth while the other may be robbing you blind.
Read the articleCustomer Driven Mediocrity
Don't let users derail product quality with feature requests. Know when to say NO and why.
Read the articleInnovation 101
Innovation is about capitalizing on new ideas that delivers new value to the customer.
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