Wizards of the Digital Age
West Michigan tech leaders change the world with the Internet of Things - Interview with Rapid Growth
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innovation
3 Critical Factors to Decision Making
Deciding what to do next depends on these 3 factors. Ignoring one or more could be dangerous.
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Integrating Strategy Into the Customer Experience
Strategy and customer experience are two aspects of the same conversation, but they rarely overlap. This framework aims to bring the two together.
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Design Innovation for Old and New Alike
Technology and business often have a parallel growth rate, which may accelerate the drift between the business value and customer expectation.
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MVP vs MVE
Building the right experience is more powerful and a stronger indicator of future success than simply building a product that gets the job done.
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It's Time to Deepen Our Empathy
Building empathy with users is a critical step in the design process. Too often we focus on only 3 aspects of the human experience, missing out on a fourth.
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Transforming Demographics into Personas
Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.
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Design is the Heartbeat of Innovation
What is the relationship between creativity, design and innovation? Understanding this relationship will unlock new growth.
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Stick Figure vs Photographs
Provisional personas are like stick figures, they lack credibility and set the design discipline up for failure.
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Invention is Not Innovation
Know the difference between innovation and invention. One drives growth while the other may be robbing you blind.
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