Kedron Rhodes

Helping leaders innovate by design

innovation

Transforming Demographics into Personas

Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.

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Design is the Heartbeat of Innovation

What is the relationship between creativity, design and innovation? Understanding this relationship will unlock new growth.

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Stick Figure vs Photographs

Provisional personas are like stick figures, they lack credibility and set the design dicipline up for failure.

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Invention is Not Innovation

Know the difference between innovation and invention. One drives growth while the other may be robbing you blind.

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Customer Driven Mediocrity

Don't let users derail product quality with feature requests. Know when to say NO and why.

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Innovation 101

Innovation is about capitalizing on new ideas that delivers new value to the customer.

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