Article · design ·
Designing the Future
Design is about making the invisible visible. In doing so, we transform the future and reshape the human experience.
Thoughts
Articles
Longer-form thinking on leadership, innovation, and design. Lessons from 25+ years of building products, leading teams, and helping organizations find what's worth making next.
Articles
Kedron Rhodes
Article · design ·
5 Challenges to Becoming a Better Designer
If design is going to have a seat at the table, designers need to embrace these 5 challenges. Doing so will increase the amount of value a designer can deliver.
Article · design ·
Design driven software is the next evolution
Agile delivery alone doesn't ensure you're building the right software. Make room for design research, exploration, and user needs before estimating features.
Article · leadership ·
Stop Playing Favorites
Employee engagement depends on giving everyone the same opportunity to advance. Giving preference to your favorite employee will hurt morale.
Article · leadership ·
Frustrated with design then, and now
Designers need to consider ways they can add value beyond making something look nice.
Article · innovation ·
It's Time to Deepen Our Empathy
Physical, cognitive, and emotional empathy leave something out. I make the case for understanding how a customer's faith shapes their experience.
Article · design ·
Stop Integrating Design Into Development
Treating design like a value-add during the software development process is not the answer to your UX problems. You need to rethink the role of design.
Article · design ·
Motivation driven design
Observing behavior reveals problems. Asking why people behave that way uncovers motivations and more meaningful opportunities for design and innovation.
Article · leadership ·
Fit for design
How do you know if design might be a good career fit? Here is what's made it a good fit for me.
Article · leadership ·
Leading Beyond Product and Service
Building a great product or service requires more than a product vision. It requires leading a team with clear values and a vision for the future.
Article · design ·
The Difference Between Art and Design
Art and design share creativity and craft. Purpose and utility set them apart, as Charles Eames explains in Design Q & A.
Article · leadership ·
Get a New Perspective
We often forget that our perspective is ours for the choosing. Changing your perspective can help you build empathy and bridges.
Article · innovation ·
Transforming Demographics into Personas
Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.
