Article · leadership ·
Capability Reality
Organizations often treat new capabilities as upgrades. But unless they align with existing strengths and beliefs, they create internal conflict.
Thoughts
Articles
Longer-form thinking on leadership, innovation, and design. Lessons from 25+ years of building products, leading teams, and helping organizations find what's worth making next.
Articles
Kedron Rhodes
Article · leadership ·
Customer Reality
When sales and CX teams define their customers differently, strategy breaks down. A distribution company's experience shows why those differences need to be resolved.
Article · leadership ·
How a Strategy With All the Right Pieces Still Failed
A distribution company's failed CX transformation taught me why strategy must align with five realities: customers, capabilities, competition, costs, and culture.
Article · Leadership ·
The Dangerous Conflation of Strategy and Marketing
Strategy creates competitive advantage; marketing communicates and reinforces it. Why confusing their roles leads to poor choices about capabilities, costs, and customers.
Article · innovation ·
Pixels, Politics, and Performance
How we used the Huckabee Rangers leaderboard, donation visualizations, and supporter feedback to build engagement during Mike Huckabee's 2008 campaign.
Article · innovation ·
Agile Insights From the Huckabee Campaign
How our Huckabee campaign web team used short development cycles, frequent deployments, and supporter feedback to respond to changing needs.
Article · Innovation ·
Pioneering UX in Politics
My experience leading UX for Mike Huckabee's 2008 campaign: making the candidate approachable, shipping features daily, and learning from supporters.
Article · innovation ·
Maximizing Product Impact
Align product vision, portfolio investment, and go-to-market strategy with company objectives and customer needs.
Article · Innovation ·
Innovate to Differentiate
Product differentiation takes more than another feature. It takes a distinct customer value proposition and a willingness to invest in innovation.
Article · innovation ·
Strategic Customer Focus
How product leaders can balance immediate customer feedback with long-term strategy, using customer lifetime value, market trends, and continuous feedback loops.
Article · innovation ·
Aligning for Success
Connect product goals to corporate strategy through cross-functional collaboration, strategic partnerships, ecosystem development, and regulatory compliance.
Article · innovation ·
From Feedback to Foresight
Customer feedback is only part of product strategy. Competitive analysis, market research, industry trends, and scenario planning help you decide what comes next.
Article · leadership ·
Cancer Didn't Win - It Made Me More Generous Instead
After a cancer diagnosis, I was shown a simple line chart that forever changed my perspective on life.
