What if Everything We Believe About Ux Is Wrong?

Why the UX community's obsession with user delight is killing business value.

Culture Reality

Culture doesn’t support strategy—it delivers or destroys it. This post unpacks how cultural antibodies attack unfamiliar ideas, and why ignoring culture reality can undo even the best-laid plans.

leadership • Article

Competition and Cost Realities

When leaders refuse to choose—between legacy and future, service and scale, investment and cost—they fall into the tradeoff trap.

leadership • Article

Capability Reality

Organizations often treat new capabilities as upgrades. But unless they align with existing strengths and beliefs, they create internal conflict.

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Customer Reality

Strategic failure often begins with misaligned customer definitions. This post explores how conflicting views of the customer can quietly sabotage even the most well-funded strategies.

leadership • Article

How a Strategy With All the Right Pieces Still Failed

Discover the five strategic realities every leader must face. Learn from a multi-million dollar failure that looked perfect on paper—but ignored the hidden forces that break strategy in the real world.

Leadership • Article

The Dangerous Conflation of Strategy and Marketing

Discover why conflating strategy and marketing can be detrimental to business success. Learn to differentiate and leverage both for long-term advantage and sustainable growth.

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Pixels, Politics, and Performance

Discover how innovative UX design and gamification strategies revolutionized supporter engagement in Mike Huckabee's 2008 presidential campaign.

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Agile Insights From the Huckabee Campaign

Discover how agile methodologies, rapid deployment, and user-centric design transformed the online presence and engaged supporters in unprecedented ways.

Innovation • Article

Pioneering UX in Politics

My account of pioneering UX design in Mike Huckabee's 2008 presidential campaign, revealing innovative strategies and lessons for digital engagement.

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Maximizing Product Impact

Product Management, Portfolio Management, Product Vision, Go-To-Market Strategy, Market Analysis, Customer Segmentation, Strategic Planning, Resource Allocation, Innovation, Business Growth

Innovation • Article

Innovate to Differentiate

Leverage innovation and differentiation to create unique value propositions and gain a sustainable competitive advantage in the market.

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Strategic Customer Focus

Exploring the balance between a customer-centric approach and strategic foresight to drive sustainable growth and competitive advantage.