Hi 👋🏼 my name is Kedron Rhodes, I’m an Associate Director of Strategy at Crowe.
I started my design career in 1998, and have a Bachelor of Science in Business Administration, and my Graduate work is in Design & Innovation Management. My business education and experience, married with a dedicated design discipline, gives me a unique understanding of the strategic value that design plays in modern innovation.
This site is where I explore the dynamic intersection of design, innovation and leadership, which offers the unique ability to catapult people and ideas forward.


Welcome to my pantry. Every book is an ingredient I’ve stirred into how I think — some I keep going back to for another pinch.
Let’s see the books!
How to Talk So Kids Will Listen & Listen So Kids Will TalkAdele Faber
About Face 3: The Essentials of Interaction DesignAlan Cooper
Business Model GenerationAlexander Osterwalder
Value Proposition Design: How to Create Products and Services Customers WantAlexander Osterwalder
The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business ModelsAlexander Osterwalder
Biblical Eldership: Restoring the Eldership to Its Rightful Place in the Local ChurchAlexander Strauch
Isn't It Time for a Coffee Break?: Doing Life Together in an All-About-Me Kind of WorldAmelia Rhodes
Pray A to Z: A Practical Guide to Pray For Your CommunityAmelia Rhodes
Being Happy!Andrew Matthews
Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and CareerAndrew S. Grove
Learning Agile: Understanding Scrum, XP, Lean, and KanbanAndrew Stellman
The Pragmatic Programmer: From Journeyman to MasterAndy Hunt
Visioneering: God's Blueprint for Developing and Maintaining Personal VisionAndy Stanley
Project Hail MaryAndy Weir
The Books of the Bible - New TestamentAnonymous
From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of LifeArthur C. Brooks
The Pyramid Principle: Logic in Writing & ThinkingBarbara Minto
Managing Innovation, Design and CreativityBettina von Stamm
Encountering the Old Testament: A Christian SurveyBill T. Arnold
BallisticsBilly Collins
Everybody, Always: Becoming Love in a World Full of Setbacks and Difficult PeopleBob Goff
Love Does: Discover a Secretly Incredible Life in an Ordinary WorldBob Goff
The Politics of Ministry: Navigating Power Dynamics and Negotiating InterestsBob Burns
Saved to Sin No More: How Union with Christ Empowers a Life of HolinessBrad Wetherell
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and LeadBrené Brown
Braving the Wilderness: The Quest for True Belonging and the Courage to Stand AloneBrené Brown
The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You AreBrené Brown
The Sacred Romance: Drawing Closer to the Heart of GodBrent Curtis
A Generous OrthodoxyBrian D. McLaren
A New Kind of Christian: A Tale of Two Friends on a Spiritual JourneyBrian D. McLaren
The Story We Find Ourselves In: Further Adventures of a New Kind of ChristianBrian D. McLaren
The Last Word and the Word after That: A Tale of Faith, Doubt, and a New Kind of ChristianityBrian D. McLaren
The Prayer of Jabez: Breaking Through to the Blessed LifeBruce H. Wilkinson
The Dream GiverBruce H. Wilkinson
Massive ChangeBruce Mau
Out of the Silent PlanetC. S. Lewis
PerelandraC. S. Lewis
Till We Have Faces: A Myth RetoldC.S. Lewis
The Great DivorceC.S. Lewis
The Four LovesC.S. Lewis
The Problem of PainC.S. Lewis
The Complete Chronicles of NarniaC.S. Lewis
The Screwtape LettersC.S. Lewis
MiraclesC.S. Lewis
The Weight of GloryC.S. Lewis
Mere ChristianityC.S. Lewis
The Art of Understanding Your Mate: Communication Skills for Christian CouplesCecil G. Osborne
Basic Theology: A Popular Systematic Guide to Understanding Biblical TruthCharles C. Ryrie
Ryrie NAS Study Bible Genuine Leather Black, Red LetterCharles C. Ryrie
The Savior's TouchCharles F. Stanley
In His StepsCharles Monroe Sheldon
Hope Again: When Life Hurts and Dreams FadeCharles R. Swindoll
So, You Want To Be Like Christ?: Eight Essentials to Get You ThereCharles R. Swindoll
Hand Me Another Brick: Timeless Lessons on LeadershipCharles R. Swindoll
The Grace AwakeningCharles R. Swindoll
Living Above the Level of MediocrityCharles R. Swindoll
Improving Your Serve: The Art of Unselfish LivingCharles R. Swindoll
Intimacy With The AlmightyCharles R. Swindoll
Growing Deep in the Christian LifeCharles R. Swindoll
Life Is 10% What Happens to You and 90% How You React: Cultivating Inner Strength and Embracing Hope When Life is Not What You ExpectedCharles R. Swindoll
Searching the Scriptures: Find the Nourishment Your Soul NeedsCharles R. Swindoll
Decisive: How to Make Better Choices in Life and WorkChip Heath
Made to Stick: Why Some Ideas Survive and Others DieChip Heath
The 4 Disciplines of Execution: Achieving Your Wildly Important GoalsChris McChesney
Moment of ClarityChristian Madsbjerg
Sensemaking: The Power of the Humanities in the Age of the AlgorithmChristian Madsbjerg
Extreme Programming Pocket Guide: Team-Based Software Developmentchromatic
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do BusinessClayton M. Christensen
Soul Detox: Clean Living in a Contaminated WorldCraig Groeschel
Divine Direction: 7 Decisions That Will Change Your LifeCraig Groeschel
Dangerous Prayers: Because Following Jesus Was Never Meant to Be SafeCraig Groeschel
Winning the War in Your Mind: Change Your Thinking, Change Your LifeCraig Groeschel
How to Expand Love: Widening the Circle of Loving RelationshipsDalai Lama XIV
How to Win Friends & Influence PeopleDale Carnegie
How to Stop Worrying and Start Living: Time-Tested Methods for Conquering WorryDale Carnegie
The Divine Conspiracy: Rediscovering Our Hidden Life in GodDallas Willard
The Great Omission: Reclaiming Jesus's Essential Teachings on DiscipleshipDallas Willard
Life Without Lack: Living in the Fullness of Psalm 23Dallas Willard
Renovation of the Heart: Putting on the Character of ChristDallas Willard
How's the Culture in Your Kingdom?: Lessons from a Disney Leadership JourneyDan Cockerell
48 Days to the Work You LoveDan Miller
Designing for Interaction: Creating Smart Applications and Clever DevicesDan Saffer
The Discipleship Opportunity: Leading a Great-Commission Church in a Post-Everything WorldDaniel Im
Management Innovators: The People and Ideas that Have Shaped Modern BusinessDaniel A. Wren
To Sell is Human: The Surprising Truth About Moving OthersDaniel H. Pink
The Whole-Brain Child: Revolutionary Strategies to Nurture Your Child's Developing MindDaniel J. Siegel
Gamestorming A Playbook For Innovators, Rulebreakers, And ChangemakersDave Gray
The Total Money Makeover: A Proven Plan for Financial FitnessDave Ramsey
Getting Things Done: The Art of Stress-Free ProductivityDavid Allen
The Road to CharacterDavid Brooks
Strategic Pastoral Counseling: A Short-Term Structured ModelDavid G. Benner
Surrender to Love: Discovering the Heart of Christian SpiritualityDavid G. Benner
Leadership Not by the Book: 12 Unconventional Principles to Drive Incredible ResultsDavid Green
Managing The Professional Service FirmDavid H. Maister
True ProfessionalismDavid H. Maister
Remote: Office Not RequiredDavid Heinemeier Hansson
Testing Business Ideas: A Field Guide for Rapid ExperimentationDavid J. Bland
The Magic of Thinking BigDavid J. Schwartz
Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group ProductivityDavid Sibbet
The Business of Belonging: How to Make Community your Competitive AdvantageDavid Spinks
emergeDon Perini
The Design of Everyday ThingsDonald A. Norman
The Reflective Practitioner: How Professionals Think In ActionDonald A. Schön
How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take OffDonald Miller
Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and MoreDonald Miller
Building a StoryBrand: Clarify Your Message So Customers Will ListenDonald Miller
A Million Miles in a Thousand Years: What I Learned While Editing My LifeDonald Miller
Blue Like Jazz: Nonreligious Thoughts on Christian SpiritualityDonald Miller
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True InspirationEd Catmull
Writing At Work: Professional Writing Skills for People on the JobEdward L. Smith
Productize: The Ultimate Guide to Turning Professional Services into Scalable ProductsEisha Armstrong
Passion and Purity: Learning to Bring Your Love Life Under Christ's ControlElisabeth Elliot
Thinking With TypeEllen Lupton
Love and Respect: The Love She Most Desires; The Respect He Desperately NeedsEmerson Eggerichs
The Revolutionary Communicator: Seven Principles Jesus Lived To Impact, Connect And LeadErik Lokkesmoe
The Artisan Soul: Crafting Your Life into a Work of ArtErwin Raphael McManus
Soul Cravings: An Exploration of the Human SpiritErwin Raphael McManus
Wide AwakeErwin Raphael McManus
Seizing Your Divine Moment: Dare to Live a Life of AdventureErwin Raphael McManus
Uprising: A Revolution of the SoulErwin Raphael McManus
The Barbarian Way: Unleash the Untamed Faith WithinErwin Raphael McManus
Stand Against the Wind: Awaken the Hero WithinErwin Raphael McManus
The Seven Frequencies of Communication: The Hidden Language of Human ConnectionErwin Raphael McManus
Chasing Daylight: Seize the Power of Every MomentErwin Raphael McManus
The McKinsey WayEthan M. Rasiel
Eat This Book: A Conversation in the Art of Spiritual ReadingEugene H. Peterson
Crazy Love: Overwhelmed by a Relentless GodFrancis Chan
How I Raised Myself from Failure to Success in SellingFrank Bettger
The Shape of DesignFrank Chimero
The OathFrank E. Peretti
The DC Comics Guide to Digitally Drawing ComicsFreddie E. Williams II
The Principles of Scientific ManagementFrederick Winslow Taylor
Now, Discover Your Strengths: The revolutionary Gallup program that shows you how to develop your unique talents and strengthsGallup
The Five Love Languages: How to Express Heartfelt Commitment to Your MateGary Chapman
A View from the ZooGary Richmond
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. Moore
How to See: A Guide to Reading Our Man-Made EnvironmentGeorge Nelson
Traction: Get a Grip on Your BusinessGino Wickman
Strategic Design: 8 Essential Practices Every Strategic Designer Must MasterGiulia Calabretta
How to Read the Bible for All Its WorthGordon D. Fee
Decide for Yourself: A Theological WorkbookGordon R. Lewis
What Is the Gospel?Greg Gilbert
Discipleship Essentials: A Guide to Building Your Life in ChristGreg Ogden
The Happiness ProjectGretchen Rubin
An Unstoppable Force: Daring to Become the Church God Had in MindGroup Publishing
Experiencing God: Knowing and Doing the Will of God, WorkbookHenry T. Blackaby
WoolHugh Howey
The 10 Natural Laws of Successful Time and Life Management: Proven Strategies for Increased Productivity and Inner PeaceHyrum W. Smith
Harvard Business Review on InnovationIan MacMillan
Summary of High Output Management: by Andrew S. Grove| Includes AnalysisInstaread Summaries
Foundation and EmpireIsaac Asimov
FoundationIsaac Asimov
ESV Study Bible, Large PrintJ. I. Packer
Spiritual LeadershipJ. Oswald Sanders
UX Strategy: How to Devise Innovative Digital Products that People WantJaime Levy
Sprint: How to Solve Big Problems and Test New Ideas in Just Five DaysJake Knapp
As a Man ThinkethJames Allen
The Servant: A Simple Story About the True Essence of LeadershipJames C. Hunter
The Leadership ChallengeJames M. Kouzes
You Are Not a GadgetJaron Lanier
ReworkJason Fried
Designing for Growth: A Design Thinking Tool Kit for ManagersJeanne Liedtka
Lean UX: Designing Great Products with Agile TeamsJeff Gothelf
Satisfied: Discovering Contentment in a World of ConsumptionJeff Manion
The Land Between: Finding God in Difficult TransitionsJeff Manion
Mid Life CelebrationJeff Noel
User Story Mapping: Discover the Whole Story, Build the Right ProductJeff Patton
Scrum: The Art of Doing Twice the Work in Half the TimeJeff Sutherland
You Are a Theologian: An Invitation to Know and Love God WellJen Wilkin
Creating Great Choices: A Leader's Guide to Integrative ThinkingJennifer Riel
Church Elders: How to Shepherd God's People Like JesusJeramie Rinne
Is this Anything?Jerry Seinfeld
Courageous Churchmen: Leaders Compelling Enough to FollowJerry Wragg
The Elements of User Experience: User-Centered Design for the WebJesse James Garrett
Design: The Invention of DesireJessica Helfand
Good to Great: Why Some Companies Make the Leap... and Others Don'tJim Collins
Fresh Wind, Fresh FireJim Cymbala
Understanding Michael Porter: The Essential Guide to Competition and StrategyJoan Magretta
Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative MindJocelyn K. Glei - editor
The Moment It Clicks: Photography Secrets from One of the World's Top ShootersJoe McNally
Desiring God: Meditations of a Christian HedonistJohn Piper
Writing on the Job: A Norton Pocket GuideJohn C. Brereton
Becoming a Person of Influence: How to Positively Impact the Lives of OthersJohn C. Maxwell
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow YouJohn C. Maxwell
Developing the Leaders Around You: How to Help Others Reach Their Full PotentialJohn C. Maxwell
Developing the Leader Within YouJohn C. Maxwell
The 5 Levels of Leadership: Proven Steps to Maximize Your PotentialJohn C. Maxwell
Wild at Heart: Discovering the Secret of a Man's SoulJohn Eldredge
Redesigning LeadershipJohn Maeda
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)John Maeda
Practicing the Way: Be with Jesus, Become Like Him, Do As He DidJohn Mark Comer
Leading ChangeJohn P. Kotter
The Message of RomansJohn R.W. Stott
Imagine: How Creativity WorksJonah Lehrer
A Hobbit, a Wardrobe, and a Great WarJoseph Loconte
Design Management: Managing Design Strategy, Process and ImplementationKathryn Best
Crucial Conversations: Tools for Talking When Stakes Are HighKerry Patterson
The Birth Order Book: Why You Are the Way You AreKevin Leman
Designing for the Digital Age: How to Create Human-Centered Products and ServicesKim Goodwin
Radical Candor: Be a Kickass Boss Without Losing Your HumanityKim Malone Scott
Where Prayer Becomes Real: How Honesty with God Transforms Your SoulKyle Strobel
Ten Types of Innovation: The Discipline of Building BreakthroughsLarry Keeley
Real Sex: The Naked Truth about ChastityLauren F. Winner
Jesus, CEO: Using Ancient Wisdom for Visionary LeadershipLaurie Beth Jones
Creating Magic: 10 Common Sense Leadership Strategies from a Life at DisneyLee Cockerell
Summoned to LeadLeonard Sweet
How to Have Confidence and Power in Dealing with PeopleLes Giblin
Innovation Games: Creating Breakthrough Products Through Collaborative PlayLuke Hohmann
Web Form Design: Filling in the BlanksLuke Wroblewski
Eats, Shoots & Leaves: The Zero Tolerance Approach to PunctuationLynne Truss
Refractions: A Journey of Faith, Art, and CultureMakoto Fujimura
The Tipping Point: How Little Things Can Make a Big DifferenceMalcolm Gladwell
Blink: The Power of Thinking Without ThinkingMalcolm Gladwell
Outliers: The Story of SuccessMalcolm Gladwell
Change Your Questions, Change Your Life: 10 Powerful Tools for Life and WorkMarilee G. Adams
Adventures of Huckleberry FinnMark Twain
Triggers: Creating Behavior That Lasts—Becoming the Person You Want to BeMarshall Goldsmith
What Got You Here Won't Get You ThereMarshall Goldsmith
Your Strategy Needs a Strategy: How to Choose and Execute the Right ApproachMartin Reeves
Inspired: How to Create Tech Products Customers LoveMarty Cagan
FrankensteinMary Wollstonecraft Shelley
Deacons: How They Serve and Strengthen the ChurchMatt Smethurst
Billy Graham: Leading with Love: 5 Timeless Principles for Effective LeadersMatt Woodley
The Challenger Sale: Taking Control of the Customer ConversationMatthew Dixon
The Elegant Solution: Toyota's Formula for Mastering InnovationMatthew E. May
101 Things I Learned in Architecture SchoolMatthew Frederick
In the Grip of Grace: You Can't Fall Beyond His LoveMax Lucado
You Are SpecialMax Lucado
Psycho-Cybernetics: A New Way to Get More Living Out of LifeMaxwell Maltz
Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service ExperienceMicah Solomon
The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their SecretsMicah Solomon
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and SmarterMichael D. Watkins
The E-myth RevisitedMichael E. Gerber
Competitive Strategy: Techniques for Analyzing Industries and CompetitorsMichael E. Porter
Competitive Advantage: Creating and Sustaining Superior PerformanceMichael E. Porter
The Crowd, The Critic And The Muse: A Book For CreatorsMichael Gungor
Mind Your Mindset: The Science That Shows Success Starts with Your ThinkingMichael Hyatt
Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, and OrganizationsMichael K. Simpson
The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and SpeedMichael L. George
Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased ProfitabilityMichael L. George
How to Own Your Own MindNapoleon Hill
Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total MotivationNeel Doshi
Keep Going: Overcoming Doubts about Your FaithNeil Martin
The Power of Positive ThinkingNorman Vincent Peale
The Greatest Success in the WorldOg Mandino
The Choice: A Surprising New Message of HopeOg Mandino
The Greatest Salesman in the World, Part II: The End of the StoryOg Mandino
The Greatest Salesman in the WorldOg Mandino
The Greatest Secret in the WorldOg Mandino
The Return of the RagpickerOg Mandino
University of SuccessOg Mandino
The Greatest Miracle in WorldOg Mandino
My Utmost for His HighestOswald Chambers
The Advantage: Why Organizational Health Trumps Everything Else In BusinessPatrick Lencioni
The Motive: Why So Many Leaders Abdicate Their Most Important ResponsibilitiesPatrick Lencioni
The Five Dysfunctions of a Team: A Leadership FablePatrick Lencioni
The Christian Man: A Conversation About the 10 Issues Men Say Matter MostPatrick Morley
Powerful: Building a Culture of Freedom and ResponsibilityPatty McCord
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and InspirePaul Smith
Instruments in the Redeemer's Hands: People in Need of Change Helping People in Need of ChangePaul David Tripp
My Heart Cries Out: Gospel Meditations for Everyday LifePaul David Tripp
Understanding Us & Them: Interpersonal Cultural Intelligence for Community BuildingPennylyn Dykstra-Pruim
Management: Tasks, Responsibilities, PracticesPeter F. Drucker
The Effective Executive: The Definitive Guide to Getting the Right Things DonePeter F. Drucker
The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on ManagementPeter F. Drucker
Managing OneselfPeter F. Drucker
Creating the Perfect Design Brief: How to Manage Design for Strategic AdvantagePeter L. Phillips
Me, Myself & Bob: A True Story About God, Dreams, and Talking VegetablesPhil Vischer
Soul Survivor: How My Faith Survived the ChurchPhilip Yancey
The Power of Kindness: The Unexpected Benefits of Leading a Compassionate LifePiero Ferrucci
The Crux: How Leaders Become StrategistsRichard P. Rumelt
The Purpose Driven Life: What on Earth Am I Here for?Rick Warren
How to Be Here: A Guide to Creating a Life Worth LivingRob Bell
The Apple Trees at Olema: New and Selected PoemsRobert Hass
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney CompanyRobert Iger
Treasure IslandRobert Louis Stevenson
What You Really Need to Lead: The Power of Thinking and Acting Like an OwnerRobert Steven Kaplan
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!Robert T. Kiyosaki
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things MeanRoberto Verganti
Looking Good in PrintRoger C. Parker
The Opposable Mind: How Successful Leaders Win Through Integrative ThinkingRoger L. Martin
The Design of Business: Why Design Thinking is the Next Competitive AdvantageRoger L. Martin
Playing to Win: How Strategy Really WorksRoger L. Martin
A New Way To Think: Your Guide to Superior Management EffectivenessRoger L. Martin
Acres of DiamondsRussell H. Conwell
The Obstacle Is the Way: The Timeless Art of Turning Trials into TriumphRyan Holiday
Sam Walton, Made in America: My StorySam Walton
Reshuffle: Who wins when AI restacks the knowledge economySangeet Paul Choudary
The Sustainable Network: The Accidental Answer for a Troubled PlanetSarah Sorensen
Understanding Comics: The Invisible ArtScott McCloud
This is Marketing: You Can't Be Seen Until You Learn To SeeSeth Godin
Where the Sidewalk EndsShel Silverstein
A Light in the AtticShel Silverstein
Falling UpShel Silverstein
Start with Why: How Great Leaders Inspire Everyone to Take ActionSimon Sinek
Leaders Eat Last: Why Some Teams Pull Together and Others Don'tSimon Sinek
Who Moved My Cheese?Spencer Johnson
How to Draw Comics the Marvel WayStan Lee
Team of Teams: New Rules of Engagement for a Complex WorldStanley McChrystal
High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results FastStefano Mastrogiacomo
5 Minutes in Church History: An Introduction to the Stories of God's Faithfulness in the History of the ChurchStephen J. Nichols
The Speed of Trust: The One Thing that Changes EverythingStephen M.R. Covey
The 7 Habits of Highly Effective People: Powerful Lessons in Personal ChangeStephen R. Covey
Designing for Behavior Change: Applying Psychology and Behavioral EconomicsStephen Wendel
Don't Make Me Think: A Common Sense Approach to Web UsabilitySteve Krug
What the World Needs Now: A Resource Book for Daydreamers, Frustrated Inventors, Cranks, Efficiency Experts, Utopians, Gadgeteers, Tinkerers and Just about Everybody Else (Third Edition)Steven M Johnson
Have Fun Inventing: Learn to Think Up Products and Imagine Future InventionsSteven M. Johnson
VEHICLES OF THE IMAGINATION: PUBLISHED AND UNPUBLISHED TRANSPORTATION CONCEPT DRAWINGSSteven M. Johnson
The War of ArtSteven Pressfield
The Power of a Praying HusbandStormie Omartian
Infinite Impact: Making the Most of Your Place on God's TimelineStu Weber
The Heart of a Tender Warrior: Becoming a Man of PurposeStu Weber
Tender Warrior: God's Intention for a ManStu Weber
Four Pillars of a Man's Heart: Bringing Strength into BalanceStu Weber
In Search of Excellence: Lessons from America's Best-Run CompaniesThomas J. Peters
Pray the Word for Your Church: 31 Prayers That Seek God's Purposes and PowerTiece L. King
Change by Design: How Design Thinking Transforms Organizations and Inspires InnovationTim Brown
Business Model You: A One-Page Method For Reinventing Your CareerTim Clark
The Reason for God: Belief in an Age of SkepticismTimothy J. Keller
The Prodigal God: Recovering the Heart of the Christian FaithTimothy J. Keller
Prayer: Experiencing Awe and Intimacy with GodTimothy J. Keller
The Freedom of Self ForgetfulnessTimothy J. Keller
Creating Characters with PersonalityTom Bancroft
Creative Confidence: Unleashing the Creative Potential Within Us AllTom Kelley
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design FirmTom Kelley
The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your OrganizationTom Kelley
DesignTom Peters
LeadershipTom Peters
TalentTom Peters
TrendsTom Peters
Strengths Finder 2.0Tom Rath
The Creative Habit: Learn It and Use It for LifeTwyla Tharp
Scaling Up: How a Few Companies Make It...and Why the Rest Don'tVerne Harnish
101 Design Methods: A Structured Approach for Driving Innovation in Your OrganizationVijay Kumar
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition IrrelevantW. Chan Kim
Be Our Guest: Perfecting the Art of Customer ServiceWalt Disney Company
Steve JobsWalter Isaacson
The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital RevolutionWalter Isaacson
The Lords of Strategy: The Secret Intellectual History of the New Corporate WorldWalter Kiechel III
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough IdeasWarren Berger
The Legend of Sleepy HollowWashington Irving
Christian Beliefs, Revised Edition: Twenty Basics Every Christian Should KnowWayne Grudem
This Day: Collected & New Sabbath PoemsWendell Berry
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They ExpectWill Guidara
Make Your Bed: Little Things That Can Change Your Life...And Maybe the WorldWilliam H. McRaven
Universal Principles of DesignWilliam Lidwell
Principles of Two-Dimensional DesignWucius Wong
From there to here...
When I started my design career in 1998, WWW stood for Wild Wild West. I heard the West calling, saddled up, and have been a digital explorer ever since.
The path started out hidden beneath brier bushes, sticks, and rubble. Over the years the path has widened, and in some parts of the West, it's been paved and lined with strip malls and startups.
I've never been one to get caught up in the crowd though. Once an explorer, always an explorer. Curiosity is in my blood.
I was there when tables ruled the West and when CSS rescued content from its clutches. I was there when UX got its name and when design got a seat at the table. In digital years, I'm an old dog, but with experience comes a little wisdom.
Today I work as a guide and a practitioner. Using human centered design and design thinking, I guide teams through uncharted territories where the West is still wild, risk is still high, and the discoveries still grand. As a practitioner, I clear the thicket, construct bridges, and pan for gold.
The West is still wild. There are mountains to climb, rivers to cross, and deserts to conquer.
Are you headed West? Let’s go there together.
Something on your mind you'd like to chat about? I'd love to connect!
Send E-mail
I started my design career on Mac OS 8, and took my first "Webmaster" role just as Mac OS X had launched. I was smitten! If you know, you know...






L2R: 1Mr. Norris was a stakeholder and all-around great guy to work with. 2Chatting strategy with some smart co-workers. 3Leading a design thinking workshop. 4Guest lecturing at UMich. 5Leading product design and user experience for web and mobile app. 6Mr. Huckabee was a great client and a joy to work with.

The Wharton School

Jack Welch Management Institute

Roger Martin School of Business

University of Virginia

Case Western Reserve University

Disney Institute


