Kedron Rhodes Helping leaders innovate by design.

Integrating Strategy Into the Customer Experience

Strategy and customer experience are two aspects of the same conversation, but they rarely overlap. This framework aims to bring the two together.

Transforming Demographics into Personas

Traditional marketing data can be a great place to start when building a persona. Here is how you can begin using that data to create a solid persona.

Innovation 101

Innovation is about capitalizing on new ideas that delivers new value to the customer.