Kedron Rhodes Helping leaders innovate by design.

Stick Figure vs Photographs

Provisional personas are like stick figures, they lack credibility and set the design dicipline up for failure.

Invention is Not Innovation

Know the difference between innovation and invention. One drives growth while the other may be robbing you blind.

Integrating Strategy Into the Customer Experience

Strategy and customer experience are two aspects of the same conversation, but they rarely overlap. This framework aims to bring the two together.