Kedron Rhodes Helping leaders innovate by design.

Design Innovation for Old and New Alike

Technology and business often have a parallel growth rate, which may accelerate the drift between the business value and customer expectation.

A new way to think about innovation

It is easy to put blinders on when we label something innovative. That can be dangerous. This is my approach to zooming out and considering the implications of pursuing innovation.

Customer Driven Mediocrity

Don't let users derail product quality with feature requests. Know when to say NO and why.