Season 3 • Episode 3
Is CX Killing Innovation?
Is your CX strategy putting the breaks on innovation? It is more common than you might think! Let's talk about how CX and innovation can work together.
07:38 min
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Expectations have changed
Customer expectations move at a dizzying digital pace. Exceeding expectations requires creativity, insight, and discipline.
Keeping up requires fresh thinking, new perspectives, and the ability to spot and shape the right opportunities. Innovation is everywhere, but knowing where to focus is the real skill.
What I Bring
I’ve spent over 25 years immersed in the challenges of design, innovation, and leadership—working alongside ambitious teams to uncover what's next and make it real.
- 25+ years of experience in design and innovation
- Postgraduate focus in Design and Innovation Management
- Hands-on leadership across hundreds of successful projects
Innovative organizations I've had the privilege of working with... Full list 
My Proven Approach to Discovering New Value
1 Encounter
Change your perspective and change everything
- Gain a deeper understanding of human behavior
- Survey the changing landscape
- Be open to surprises
2 Explore
Forge new paths and make new connections
- Push the edges
- Embrace the conflicts
- Imagine a brighter future
3 Evolve
Create the future in order to learn what future to create
- Start small and dream big
- Discover learning as a way of working
- Love the problem, not the solution
Kedron is a strong mentor and leader for our team and the teams we work with. His mastery of human centered design thinking helps level up our teams and understanding of how to make great software.
Mari-Megan Moore LinkedIn
Kedron brings the extraordinarily rare combination of technical brilliance, creative genius, and a generously likeable personality to your team. His creativity and innovative perspective are part of who he is, how he thinks, and how he views the world.
Marcy Schorsch LinkedIn
Kedron has the rare ability to combine personal creative authority with the ability to listen, combining intuition that flows from his extensive experience with inspiration from the outside world, exhibiting an acute interest in and empathy for unmet consumer needs.
Neil Martin LinkedIn
What I'm Good At
Strategy Design
I thrive at uncovering new opportunities that give organizations a competitive edge. My strength is in aligning internal capabilities with what customers actually need.
- Customer & market insights
- Product planning & management
- Competitive analysis & positioning
Experience Design
I use design thinking to understand and improve how customers interact with products and services. I’ve led teams in mapping, assessing, and reimagining entire customer journeys.
- Customer journey map
- Experience assessment & vision
- Design thinking leadership & facilitation
Product Design
I’ve built and led product design teams that ship elegant, user-centered digital products. I’m passionate about strong design systems and the details that make great UX possible.
- DesignOps & design leadership
- Information architecture & interaction design
- Design system & product backbone
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