Treating design like a value-add during the software development process is not the answer to your UX problems. You need to rethink the role of design.
Designers must be skilled at more than making things pretty. Use these 5 traits to find an exceptional designer—the last one will surprise you.
Empathy is having a moment in the UX and leadership lexicon, but it might be holding you back. Couple empathy with this attribute to unlock real potential.