Design driven software has consequences for the way we’ve been building software with the agile method. Agile is a proven method for building and delivering software, but lets stop pretending its a formula for building the right software. It’s just one piece of the puzzle. Over the years I’ve found that design driven software is ...
Published April 3rd, 2013
As leaders, playing favorites is a quick way to destroy your team and lose trust. I’ve watched it happen countless times. If you’re setting clear expectations and a clear direction then you’ve established the currency in which your team can effectively participate. Playing favorites introduces an exclusive type of currency that will quickly create divisions ...
Published April 1st, 2013
I’ve been a full-time, professional designer going on 15 years. I’ve been blogging for almost 10 of those 15. I trolled through a slew of old posts recently and thought I’d follow up with one, 9 years later. A bit of context: this was written in 2004, while I living in Florida, working at The ...
Published March 25th, 2013
In design, empathy is about getting a new perspective. It’s about understanding our customers at multiple levels. These levels are often broken down like this: Physical Understanding – What does the customer see, feel, hear, smell and taste? Cognitive Understanding – How do our customers think and understand a product or experience? Emotional Understanding – ...
Published February 15th, 2013
There is a myth that I’ve watched circulate in the I.T. and software development circles for years now. It goes like this: If we hire designers, and put them on our dev teams, we will deliver better software. It’s a myth. Stop! Imagine with me that you are about to build a new home, and ...
Published February 11th, 2013
Design starts with empathy, in order to understand our customers motivations. Empathy opens the door for understanding motivations – among other things. As a designer, working through the design process, we gain insights from observing our customers behavior. Too many times we observe our customers experiencing a problem or solving one in a unique way ...
Published January 14th, 2013
I was recently asked: How did you know, nearly 15 years ago when you took the job of Jr. Designer at a publishing company, that it was going to be a good fit? Up until that point I had short list of illustration awards and an even shorter list of actual design work, and although ...
Published December 17th, 2012
© 2012 Kedron Rhodes
