Kedron Rhodes Thoughts on Design, Innovation & Leadership

Managing The Partnership Spectrum

The older I get and the more experience I have to offer, the more I’m concerned with where I’m engaging on the partnership spectrum. What is the partnership spectrum? The partnership spectrum is a model I use to understand the type of relationship I have with a client. On one end of the spectrum, the […]

Published August 25th, 2014


Critical by Nature and How to Stop

A hallmark of a great designer leader is the ability to see through the mess, complexity and bureaucracy and envision a solution. In a word, optimism. So why do so many designers come across bitterly critical? I’ve observed (and been guilty) these 3 reasons. 1 Designers are forged through the fire of critique. The design […]

Published August 11th, 2014


Dangers of Success

How to avoid becoming a victim of your own success

Success isn’t always a friend to professional growth. I’ve worked in 3 professional service firms over the last 16 years, and each one has been successful from their own perspective. While at GSL Solutions, we won more Congressional Management Foundation awards than any other firm, year after year. Atomic Object is one of the most […]

Published July 7th, 2014


Rethinking the Wireframe

Have you ever spent time putting together a low fidelity wireframe only to find the rough design doesn’t hold up as you add fidelity? In some cases, the integrity of the design crumbles and you are forced to drop back into rough design. Of course, even this clumsy method is more efficient than starting with […]

Published March 3rd, 2014


5 Steps to Better Design

I’ve been approached countless times by developers asking me to help them bring rhythm and balance to a page in their app. My typical response is not to wave the design wand, but rather to show them where they can apply a few simple principles and techniques to bring rhythm and balance on their own. […]

Published August 5th, 2013


T-Shaped by Demand

One of the most fundamental ingredients for successfully bringing a product to market is an effective and diverse team. With all the talk about Broken-Comb and T-Shaped individuals, it’s helpful to know how to evaluate what will work best for you and your team. Pros Cons Broken-Comb Skilled at adapting to new context Broad knowledge […]

Published July 29th, 2013


Design Innovation for Old and New Alike

Innovation has gone through a metamorphosis over the last decade as it has transitioned focus from efficiency to the customer. There is still plenty of room for innovation to happen at the efficiency level, much of which is incremental and formulaic. As the customer has taken center stage, design has been elevated as a strategic […]

Published July 15th, 2013